I am giving my props to the Kardashians, the family we’ve loved to hate and hated to love for seven years. Yes, ever since the video of Ray J penetrating Kim leaked in 2007, the Kardashians have been penetrating into our lives, whether we like it or not. And, I’ll admit, I’m one of those that don’t mind. They are the guilty pleasure of men and women alike. I have been “keeping up” since I was a sophomore in high school. I am now graduated from college. They have been there for us longer than Ryan, Marissa, Seth, and Summer, longer than Stephen, LC, and Kristin, longer than Dawson, Joey, and Perry. They’ve managed to last. And that is why I am giving them props.
The Kardashians are marketing geniuses. Before the sex-tape, Kim was known for being Paris Hilton’s bitch on The Simple Life. Now, I think people care more about Paris’ pooch than its owner. Kim is married, albeit for the third time, to Kanye West and is alone worth $65 million. Her app called none other than “Kim Kardashian: Hollywood” was at one point making $700,000 per day. And, yes, I did download it. But, Kim is not the only Kardashian we obsess over. Not even close. Personally, I could do without Kim entirely as Khloe and Kourtney are the dynamic duo that keep the show going. And then there’s Bruce Jenner (cue Matilda scene), olympian-turned-TV-dad and his wife, the woman who made it all possible. Kris, the mother of six and mom-ager of them all, managed to turn a PR nightmare into a marketing success case study. Others have tried following their path, such as the Bling Ring member, Dontevenknow, but have failed. No one can do it quite like the them.
As much as we want to escape the Kardashians it’s nearly impossible if you have even somewhat of a social life. Standing in line at the grocery we are graced by their presence on the endless amounts of tabloids. At least once a week one of them appears as I’m scrolling through my newsfeed or timeline. Guys were pulled into the mayhem when Lamar Odom was caught smoking crack and attempting to rap. We’ve laughed with them. Cried with them. Gone on vacation with them. We’ve even watched Kourtney literally pull a baby out of her vagina. As much as we want, they are not going anywhere anytime soon. Sure, they’re canceling their show in 2015, but I can’t imagine they are just going to disappear. The teenagers, Kendell and Kylie, are the Kardashians for the next generation. Mason, Penelope, and North may very well be the next generations’ next generation of Kardashians.
We’ve seen them go through depression, divorce and rehab, struggles no family wants to go through. Yet, they remain strong and true to their fans. This props is for you Kim, Kourtney, and Khloe. Rob, Kendell, and Kylie. “Lord” Disick, Bruce, and Kris. I truly do not know how you do it.